Food Trends 2026

Global Food Trends 2025: Generation Z and Sustainability as Key Drivers
Across the globe, food trends are largely driven by a young, digitally native consumer base (Millennials and Gen Z), who prioritize health, sustainability, and convenience. The major shifts include the rise of plant-based alternatives, demand for "clean label" products, and the continuous growth of food delivery and e-commerce.
The Main Trend-Driving Age Group
The 25–40 age bracket (Millennials) and Gen Z are the primary movers worldwide, fueled by social media influence and increased awareness of health and ethical consumption.


Regional Trend Highlights
1. Middle East & Arabian Peninsula
The region is experiencing rapid growth, focusing on health-conscious luxury.
Key Trend: Reduced sugar and natural, clean-label ingredients.
Innovation: Strong interest in global fusion cuisine and high-end convenience food options.
2. The Americas (N/C/S) and Argentina
A market defined by a focus on both ethical sourcing and economic value.

North America: High demand for regenerative agriculture and transparency regarding the environmental footprint.

South America: A mix of traditional cuisine (e.g., Asado, regional grains) and a growing appetite for global concepts.

3. China and Australia 🇨🇳🇦🇺
These markets lead in adopting technology and alternative proteins.
China: Emphasis on functional and healthy foods, coupled with high adoption rates of e-commerce and food delivery services.

Australia: A global leader in plant-based eating and the pursuit of zero-waste and hyper-local sourcing.

4. Africa (Rwanda/Kenya) and Central Asia/Afghanistan 🇰🇪
The urban centers are embracing modern convenience, while rural areas re-emphasize tradition.
Urban Focus: Increasing market for packaged and ready-to-eat foods due to urbanization.
Traditional Revival: Renewed focus on nutritious, indigenous grains and local foods to ensure food security and maintain cultural identity.